Why Typical Campaigns Fail — And How We Build Differently
Most brands brief three disconnected vendors who never speak. Proofox sits design, tech, and media at the same table.
- ✕ Junior account managers reading weekly scripts without strategy.
- ✕ Vanity metrics (impressions & clicks) that never convert into ARR.
- ✕ Locked ad accounts & code held hostage on third-party logins.
- ✕ Slow delivery loops taking 6 weeks to change a single headline.
- ✓ Direct lead strategist access on Slack / WhatsApp from day one.
- ✓ Managed to CAC & pipeline with real server-side tracking (CAPI).
- ✓ 100% Client ownership of all analytics, ad accounts, and repositories.
- ✓ High-velocity weekly sprints with dated milestones every Friday.
The 4-Step Growth Operating Model
Transparent milestones from the initial brief to recurring pipeline compounding.
Diagnose & Audit
Full crawl of conversion friction, lost search intent, technical latency, and competitor positioning gaps.
90-Day Strategy
Deliver a prioritised roadmap ranked by revenue impact, required engineering, and payback velocity.
Sprint Execution
Deploy high-converting landing pages, structured data, clean tracking scripts, and targeted media campaigns.
Compound & Scale
Weekly Friday progress updates, creative refresh cycles, and continuous conversion rate optimization.
Deliverables Included in Your Engagement
Tangible craft and high-velocity engineering delivered directly by senior practitioners.
Google Search Ads
High-intent campaigns capturing buyers at the moment of search — structured for quality score, landing page alignment and cost-per-lead optimisation.
Google Shopping & PMax
E-commerce and product campaigns with proper feed management, negative keyword sculpting and conversion value rules.
Meta Ads (Facebook & IG)
Prospecting and retargeting with server-side CAPI tracking so attribution survives iOS privacy restrictions and adblockers.
Conversion Rate Optimisation
Paid traffic only converts when the landing page converts. We build and test landing pages alongside every campaign.
Attribution & Reporting
GA4, Google Ads and Meta all connected with offline conversion imports so your data tells one consistent story.
LinkedIn Ads
Account-based and job-title targeting for B2B campaigns where the buyer is a decision-maker, not a search query.
Real Frameworks from Our Work
A look at the actual campaign breakdowns, calculations, and frameworks executed for our clients.
Frequently Asked Questions
Everything you need to know about deliverables, pricing, and execution.
What is your minimum ad spend?
Do you charge a percentage of ad spend?
How do you handle iOS and ad blocker attribution issues?
How quickly can you launch a new campaign?
Ready to compound your pipeline?
Send your brief now. A senior strategist — not a salesperson — will review your metrics and reply within 24 business hours.