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Google Ads + Meta Ads — pay for leads, not clicks

Performance Marketing That Pays for Itself

Proofox runs Google Ads, Meta Ads and full-funnel paid campaigns where every rupee spent is tracked to a qualified enquiry. No fluff metrics, no bloated retainers — just a straightforward cost-per-lead you can compare to your average deal size.

Zero Lock-In Retainers
Sub-24h Senior Review
100% Data & IP Ownership
Direct strategist desk: +91 99827 04111 (Mon–Sat, 10am–7pm IST)
Confidential Campaign Brief

Book Your Free Paid Media Audit

We will audit your current campaigns and send a clear breakdown of what is working, what is wasting spend, and what to do next.

🔒 100% Confidential. Zero spam. We never share your data.
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The Difference

Why Typical Campaigns Fail — And How We Build Differently

Most brands brief three disconnected vendors who never speak. Proofox sits design, tech, and media at the same table.

✕ Typical Agency Silo
  • Junior account managers reading weekly scripts without strategy.
  • Vanity metrics (impressions & clicks) that never convert into ARR.
  • Locked ad accounts & code held hostage on third-party logins.
  • Slow delivery loops taking 6 weeks to change a single headline.
✓ The Proofox Partnership
  • Direct lead strategist access on Slack / WhatsApp from day one.
  • Managed to CAC & pipeline with real server-side tracking (CAPI).
  • 100% Client ownership of all analytics, ad accounts, and repositories.
  • High-velocity weekly sprints with dated milestones every Friday.
Process

The 4-Step Growth Operating Model

Transparent milestones from the initial brief to recurring pipeline compounding.

STEP 01

Diagnose & Audit

Full crawl of conversion friction, lost search intent, technical latency, and competitor positioning gaps.

STEP 02

90-Day Strategy

Deliver a prioritised roadmap ranked by revenue impact, required engineering, and payback velocity.

STEP 03

Sprint Execution

Deploy high-converting landing pages, structured data, clean tracking scripts, and targeted media campaigns.

STEP 04

Compound & Scale

Weekly Friday progress updates, creative refresh cycles, and continuous conversion rate optimization.

What You Receive

Deliverables Included in Your Engagement

Tangible craft and high-velocity engineering delivered directly by senior practitioners.

🔎

Google Search Ads

High-intent campaigns capturing buyers at the moment of search — structured for quality score, landing page alignment and cost-per-lead optimisation.

🛍️

Google Shopping & PMax

E-commerce and product campaigns with proper feed management, negative keyword sculpting and conversion value rules.

📱

Meta Ads (Facebook & IG)

Prospecting and retargeting with server-side CAPI tracking so attribution survives iOS privacy restrictions and adblockers.

🎯

Conversion Rate Optimisation

Paid traffic only converts when the landing page converts. We build and test landing pages alongside every campaign.

📊

Attribution & Reporting

GA4, Google Ads and Meta all connected with offline conversion imports so your data tells one consistent story.

💼

LinkedIn Ads

Account-based and job-title targeting for B2B campaigns where the buyer is a decision-maker, not a search query.

Social Proof & Strategy

Real Frameworks from Our Work

A look at the actual campaign breakdowns, calculations, and frameworks executed for our clients.

@proofoxtech on Instagram →
Performance Marketing Funnel by Proofox
TOFU · MOFU · BOFU Architecture

Full lifecycle funnel optimization from cold audience to high-retention client.

Ad Budget & ROAS Calculation by Proofox
Ad Budget & ROAS Calculation

Managing campaigns strictly to CAC thresholds, eliminating wasted ad spend.

Stop Chasing Reach Build Relevance by Proofox
Relevance Over Passive Reach

High-intent creative direction engineered to drive inbound commercial action.

Clarity First

Frequently Asked Questions

Everything you need to know about deliverables, pricing, and execution.

What is your minimum ad spend?
We recommend a minimum ad spend of ₹50,000/month per channel to gather statistically meaningful data. Below that, the algorithm does not get enough signals to optimise properly and results will be inconsistent.
Do you charge a percentage of ad spend?
No. We charge a flat management retainer, not a percentage of spend. A percentage model creates a conflict of interest — the agency earns more when you spend more, regardless of whether that spend is efficient.
How do you handle iOS and ad blocker attribution issues?
We implement Meta Conversions API (CAPI) server-side tracking alongside the pixel so events are sent directly from our server to Meta — bypassing iOS restrictions and browser adblockers. For Google, we use Enhanced Conversions and offline conversion imports from CRM data.
How quickly can you launch a new campaign?
A well-structured campaign can go live in 5–7 business days. That includes account audit (if existing), campaign structure, ad creative, landing page review, conversion tracking setup and a pre-launch QA pass.
Take The Next Step

Ready to compound your pipeline?

Send your brief now. A senior strategist — not a salesperson — will review your metrics and reply within 24 business hours.