The baseline
Where the account was before we touched it, measured the same way afterwards. Without a baseline, any number is a claim.
Home Work
Selected workNumbers, not adjectives.
Every case study states what we changed, what it cost and what moved. Where a client cannot be named, the sector and the maths still are.
ROAS 4.6×CAC −38%AOV +22%
Rebuilding a D2C skincare funnel
Ecommerce · Identity + Shopify + Meta Ads
Leads ×3.19 citiesMissed calls −91%
Local SEO across nine clinics
Healthcare · Local SEO + CRM + IVR
Pipeline +₹4.2CrCPL −44%11 markets
Export enquiries for a B2B manufacturer
Manufacturing · Website + SEO + LinkedIn Ads
Direct bookings +61%OTA share −27ptRevPAR +18%
Taking a hotel group off the OTAs
Hospitality · Rebrand + Website + Retention
How we report
What a real result looks like.
We publish the metric that was agreed at the start of the engagement, not the one that happened to move.
The intervention
What specifically changed. Usually two or three decisions did most of the work, and we name them.
The commercial result
Revenue, pipeline or cost of acquisition. Traffic and rankings are shown as supporting evidence, never as the headline.
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Next step
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