Why Typical Campaigns Fail — And How We Build Differently
Most brands brief three disconnected vendors who never speak. Proofox sits design, tech, and media at the same table.
- ✕ Junior account managers reading weekly scripts without strategy.
- ✕ Vanity metrics (impressions & clicks) that never convert into ARR.
- ✕ Locked ad accounts & code held hostage on third-party logins.
- ✕ Slow delivery loops taking 6 weeks to change a single headline.
- ✓ Direct lead strategist access on Slack / WhatsApp from day one.
- ✓ Managed to CAC & pipeline with real server-side tracking (CAPI).
- ✓ 100% Client ownership of all analytics, ad accounts, and repositories.
- ✓ High-velocity weekly sprints with dated milestones every Friday.
The 4-Step Growth Operating Model
Transparent milestones from the initial brief to recurring pipeline compounding.
Diagnose & Audit
Full crawl of conversion friction, lost search intent, technical latency, and competitor positioning gaps.
90-Day Strategy
Deliver a prioritised roadmap ranked by revenue impact, required engineering, and payback velocity.
Sprint Execution
Deploy high-converting landing pages, structured data, clean tracking scripts, and targeted media campaigns.
Compound & Scale
Weekly Friday progress updates, creative refresh cycles, and continuous conversion rate optimization.
Deliverables Included in Your Engagement
Tangible craft and high-velocity engineering delivered directly by senior practitioners.
Technical SEO
Fix every crawl blocker, speed bottleneck and Core Web Vitals failure before we build on top of a broken foundation.
On-Page SEO
Content, structure and meta tags optimised to match exactly what search engines and human readers need.
Off-Page & Links
Authority built through editorial backlinks, digital PR and business citations — no PBNs, no spam.
Local SEO
Dominate Google Maps and local packs for every city and service you operate in.
AI SEO (GEO)
Optimise for Gemini, ChatGPT and Perplexity citations — generative engine optimisation is the next ranking frontier.
Transparent Reporting
Monthly dashboards showing keyword rankings, organic traffic and leads attributed to SEO — no vanity metrics.
Real Frameworks from Our Work
A look at the actual campaign breakdowns, calculations, and frameworks executed for our clients.
Frequently Asked Questions
Everything you need to know about deliverables, pricing, and execution.
How long does SEO take to show results?
What does Proofox SEO cost?
Do you guarantee page 1 rankings?
Is there a minimum contract period?
Ready to compound your pipeline?
Send your brief now. A senior strategist — not a salesperson — will review your metrics and reply within 24 business hours.