Why Typical Campaigns Fail — And How We Build Differently
Most brands brief three disconnected vendors who never speak. Proofox sits design, tech, and media at the same table.
- ✕ Junior account managers reading weekly scripts without strategy.
- ✕ Vanity metrics (impressions & clicks) that never convert into ARR.
- ✕ Locked ad accounts & code held hostage on third-party logins.
- ✕ Slow delivery loops taking 6 weeks to change a single headline.
- ✓ Direct lead strategist access on Slack / WhatsApp from day one.
- ✓ Managed to CAC & pipeline with real server-side tracking (CAPI).
- ✓ 100% Client ownership of all analytics, ad accounts, and repositories.
- ✓ High-velocity weekly sprints with dated milestones every Friday.
The 4-Step Growth Operating Model
Transparent milestones from the initial brief to recurring pipeline compounding.
Diagnose & Audit
Full crawl of conversion friction, lost search intent, technical latency, and competitor positioning gaps.
90-Day Strategy
Deliver a prioritised roadmap ranked by revenue impact, required engineering, and payback velocity.
Sprint Execution
Deploy high-converting landing pages, structured data, clean tracking scripts, and targeted media campaigns.
Compound & Scale
Weekly Friday progress updates, creative refresh cycles, and continuous conversion rate optimization.
Deliverables Included in Your Engagement
Tangible craft and high-velocity engineering delivered directly by senior practitioners.
Social Creative & Content
Reels, carousels, stories and static posts built for the algorithm and the audience — not just the brief.
Meta Ads (Facebook & Instagram)
Paid campaigns across Meta properties with CAPI server-side tracking so your attribution survives iOS privacy changes.
LinkedIn Marketing
B2B social strategy, thought-leadership content and LinkedIn Ads for decision-maker targeting.
Community Management
Consistent, on-brand responses and engagement that build genuine audience relationships rather than just posting and ignoring.
Performance Reporting
Monthly dashboards showing reach, engagement and — critically — enquiries and leads attributed to each social channel.
Retargeting & Remarketing
Custom audiences built from website visitors, video viewers and engagement lists to re-engage warm leads cost-effectively.
Real Frameworks from Our Work
A look at the actual campaign breakdowns, calculations, and frameworks executed for our clients.
Frequently Asked Questions
Everything you need to know about deliverables, pricing, and execution.
Which social platforms do you manage?
How many posts per month do you create?
Do you run the paid ads too?
How do I measure social media ROI?
Ready to compound your pipeline?
Send your brief now. A senior strategist — not a salesperson — will review your metrics and reply within 24 business hours.