01
Lifecycle flows
Welcome, browse and cart abandonment, post-purchase, replenishment and win-back.
Growth — Email & Retention
The revenue you already paid to acquire.
Acquisition gets the budget and the attention. Retention quietly decides whether the acquisition was affordable in the first place.
20–35%
of revenue from email, typical D2C
>98%
deliverability target
6+
core flows live
The problem
Why this usually goes wrong.
Most brands send campaigns and call it email marketing. The money is in the automated flows — welcome, abandonment, post-purchase, win-back — which run once built and cost nothing per send.
And none of it matters if the mail lands in Promotions or Spam, which is why deliverability is the first thing we look at, not the last.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Campaign programme
Planned, segmented sends rather than a monthly newsletter to everybody.
03
Segmentation
Behavioural and value-based segments that change what people receive.
04
Deliverability
SPF, DKIM, DMARC, list hygiene and reputation monitoring.
05
Design & copy
Templates that render correctly everywhere, including dark mode and older clients.
06
Testing
Subject lines, send times and offers tested with enough volume to be meaningful.
What you get
Deliverables, itemised.
- Lifecycle flow architecture
- Built and tested automation flows
- Segmentation strategy
- Deliverability audit and fixes
- Responsive email templates
- Revenue-per-recipient reporting
How it runs
Four phases, dated.
01
Audit
Deliverability, list health and existing flow performance. Usually the flows barely exist.
02
Build
Core lifecycle flows first — they produce revenue immediately and forever.
03
Segment
Move from batch sends to behaviour-driven targeting.
04
Optimise
Continuous testing, with reporting on revenue per recipient.
Related
Works well alongside.
These are the engagements that most often run with email & retention.
Tech
WhatsApp Business API
Email gets opened by a quarter of your list. WhatsApp gets read in minutes. The difference is not marginal, and it changes what your funnel can do.
Explore →
Growth
Conversion Optimisation
Doubling traffic doubles the media bill. Improving conversion by a third costs the same next month as it does this one.
Explore →
Tech
Shopify & Ecommerce
Nobody abandons a cart because the homepage animation was underwhelming. They abandon it because of speed, shipping surprises and a form that asks too much.
Explore →
Questions
Answered before you ask.
Which platform do you work with?
The major ones. Platform matters far less than flow architecture and list hygiene — most clients switch platform and see no change, because the problem was never the tool.
Our emails go to Promotions. Can you fix it?
Usually. It is typically authentication, sending reputation or engagement-based filtering. We audit all three and fix what is broken.
How often should we email?
More than you think, provided each send is segmented and worth opening. Unsubscribes rise with irrelevance far more than with frequency.
What about WhatsApp instead?
Both, for different jobs. WhatsApp for urgency and short messages, email for depth and considered purchases. See WhatsApp Business API.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888