Marketing & Martech Glossary
The terms Indian businesses actually hit when running SMS, WhatsApp, voice and performance campaigns — compliance rules, platform jargon and the acronyms nobody explains. 6 entries.
Advertising Compliance
- ASCI Influencer Disclosure
- The requirement that an influencer clearly label any post carrying a material connection to a brand, using a plain disclosure visible before the audience has to tap or scroll.
Data & Privacy
- DPDP Consent (Marketing Data)
- The standard of consent India's Digital Personal Data Protection Act, 2023 requires before a business may process personal data for marketing: free, specific, informed, unambiguous, and as easy to withdraw as it was to give.
SMS & Compliance
- DLT Registration
- The mandatory process of registering your business, sender IDs and message templates on a telecom operator's DLT portal before you can send commercial SMS in India.
- Sender ID (SMS Header)
- The short alphabetic code shown as the sender of a commercial SMS in India — registered on DLT and permanently tied to one message category.
Tracking & Attribution
- Meta Conversions API (CAPI)
- A server-to-server channel that sends conversion events directly from your website's backend to Meta, so purchases and leads still register when the browser pixel is blocked or the cookie is gone.
WhatsApp & CPaaS
- WhatsApp BSP (Business Solution Provider)
- A Meta-authorised partner that provides businesses access to the WhatsApp Business Platform API, handling onboarding, number registration, template approval and message routing.