Optimise on closed deals
Form fills mislead here. Only imported revenue tells the platform which clicks were worth buying.
Cheap clicks are easy. Cheap customers are the job — and in Rajkot the two are frequently in opposition.
An engineering and casting cluster selling components to buyers who search by specification, not by brand. Publishing real technical data — tolerances, materials, certifications — outperforms any amount of clever creative in this market.
Campaigns run in Gujarati, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Rajkot working with foundries, forging units, auto component makers and machine tool manufacturers. Paid search here looks unpromising in a keyword planner and is often excellent in practice: a query about a casting grade might show forty searches a month, and one of them can be worth several lakhs.
That changes what the account should optimise for. Enquiry volume is the wrong target and will mislead the algorithm badly, because most of the early volume is not the buyer you want. We import closed deals back from your CRM so bidding learns which clicks became orders, spend the first month filtering rather than scaling, and put budget into the landing page before bids — with volumes this low and deal values this high, conversion rate is the only lever with real leverage.
Rajkot rewards accounts built for low volume and high value. What decides whether spend works:
Form fills mislead here. Only imported revenue tells the platform which clicks were worth buying.
Most early enquiry volume is the wrong buyer, and a sales team that works through it stops trusting the channel.
With forty searches a month, the page matters far more than the bid.
Tolerances, materials, capacity, certifications. Marketing language loses a technical buyer immediately.
CRM integration is not an enhancement here, it is what makes the account work at all.
We import closed deals back from your CRM before scaling anything, because an engineering account judged on enquiry count will chase the wrong queries with complete confidence for a year and produce a report that looks fine throughout.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Rajkot.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111