01
Conversion rate is the lever
You will not out-bid funded competitors. You can out-convert them, and that is where the budget belongs.
Performance Marketing — Gurugram
Paid media in Gurugram, managed to CAC.
Cheap clicks are easy. Cheap customers are the job — and in Gurugram the two are frequently in opposition.
CAC
the number we report on
Weekly
creative testing cadence
100%
account ownership stays yours
The local picture
What makes Gurugram different.
The highest B2B cost per click in NCR, and often in the country. For enterprise software and professional services, LinkedIn account-based targeting frequently produces a cheaper qualified opportunity here than Google Search does, which is not true in most Indian cities.
Campaigns run in Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Gurugram working with corporate headquarters, funded startups and real estate. This is the most expensive auction environment in NCR: real estate and fintech both bid hard, and many advertisers here are venture-funded and not especially price-sensitive, which means you are competing against companies spending someone else's money.
Competing on bid alone against that is a losing game. Competing on conversion rate and on what happens after the click is not, and that is where the work goes. Many businesses here already have an in-house performance team, so the useful question is rarely what an agency replaces — it is what an agency adds. Usually that is measurement, account structure and a second opinion on what the numbers actually mean, which is a smaller engagement and normally a more profitable one for the client.
In this market
Why Gurugram businesses hire a performance marketing agency
Gurugram rewards precision rather than budget. What decides whether spend works here:
02
Works alongside in-house teams
Where a team already exists, we take measurement and structure rather than duplicating what they do well.
03
Ownership agreed in week one
Shared accounts fail when nobody agreed which number each side owns. We settle that before starting.
04
Measurement before media
Deduplicated events, server-side tracking, click IDs carried to the CRM before any budget moves.
05
Cost per customer, not per lead
Closed deals imported back so bidding learns from revenue rather than form fills.
Working with us here
What makes our performance marketing services in Gurugram the right choice
Where you have an internal team, we are usually most useful on measurement and account structure rather than on daily optimisation. That is a smaller engagement than most agencies propose and it is the honest answer to what actually adds value in a Gurugram account.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
What's included
Performance Marketing for Gurugram.
The same scope we run everywhere, adapted to how buying actually happens in this market.
01
Account audit & restructure
Where the budget currently leaks, quantified in the first two weeks.
02
Google Ads
Search, Shopping and Performance Max structured for control, with disciplined negatives.
03
Meta Ads
Where creative is the targeting. New concepts weekly, tested one variable at a time.
04
Creative production
Made in-house and refreshed continuously — usually the largest lever available in Gurugram.
05
Landing pages
Built and tested by us, because paid traffic to a weak page wastes the budget.
06
Offline conversion feedback
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Coverage
Areas we cover in Gurugram.
Also in Gurugram
Other services in this market.
Most clients here start with one and add the others once the reporting proves out.
Nearby
We work across these too.
Same team, same reporting, adapted to each market.
Questions
Performance Marketing in Gurugram.
How much does a performance marketing agency in Gurugram charge?
Retainers run from about ₹40,000/month to ₹1,80,000+. Ours are published. Where you have an in-house team, the engagement is often smaller and focused on measurement rather than full management.
Can you work alongside our internal performance team?
Yes, and it is common here. It only fails when nobody agreed which number each side owns, so we settle that in the first week. Your team keeps working in the same accounts with the same access throughout.
Why are Gurugram auctions so expensive?
Real estate and fintech both bid aggressively, and a lot of advertisers here are funded and not price-sensitive. That raises the cost of attention for everyone, including businesses with far tighter unit economics.
What ad budget do we need to start?
Around ₹1,50,000 a month realistically, because the auction sets a higher floor than most Indian markets. Below that the learning phase takes long enough to be expensive.
How long before we see results?
Enquiries immediately at these bid levels. Profitability takes six to eight weeks, and against funded competitors that period is where most of the learning happens.
Do we own the accounts and the data?
Always, and where you have an internal team this matters practically rather than theoretically: they keep the same access in the same accounts throughout.
Do you have an office in Gurugram?
Our team is based in Jaipur and we work with Gurugram clients remotely, with visits where the engagement warrants it. Everything — reporting, calls, access — runs the same either way, and you are never charged for travel you did not ask for.
Who owns the accounts and the work?
You do, from day one. Ad accounts, analytics, domains, repositories and source files are created in your name with us added as a user. If we part ways, nothing stops working.
Next step
Let's talk about Gurugram.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111