Split, never blended
Bid levels that make sense in Gurugram destroy efficiency in East Delhi. One campaign for NCR produces one number that tells you nothing.
Cheap clicks are easy. Cheap customers are the job — and in Delhi the two are frequently in opposition.
Delhi is the one market where careless radius targeting reliably burns money. NCR spans three states, and a 30km radius from Connaught Place covers Noida, Gurugram and Faridabad — three catchments with different buying power, different competitors and often different GST implications. We zone NCR deliberately rather than treating it as one city.
Campaigns run in Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Delhi running Google Ads and Meta for exporters, education groups, healthcare providers and manufacturers across NCR. The mistake that costs Delhi accounts the most money is treating the region as one market. Delhi, Gurugram, Noida and Faridabad have different bid levels, different intent and different audiences, and a single blended cost per lead hides which half of your spend is working.
Radius targeting set once at launch and never revisited is the single biggest source of waste we find in NCR accounts. We split the region into separate campaigns so you can see where the money goes and where it comes back, and we treat export-facing campaigns as a different discipline again — the buyer is often outside India, trust signals matter more than price, and twenty serious enquiries beat two hundred forms every time.
NCR rewards agencies who accept it is four markets rather than one. What decides whether spend works:
Bid levels that make sense in Gurugram destroy efficiency in East Delhi. One campaign for NCR produces one number that tells you nothing.
Targeting set at launch and forgotten is where NCR budgets quietly disappear.
International buyers need different creative, different landing pages and different qualification.
Deduplicated events, server-side tracking, click IDs carried through to your CRM before any budget moves.
Closed deals imported back so bidding learns from revenue rather than from form submissions.
We run Delhi, Gurugram, Noida and Faridabad as separate campaigns with their own budgets and their own numbers. It is more work to manage and it is the only way to know which part of NCR is actually paying for itself.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Delhi.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111