WhatsApp attribution first
Until chat enquiries are counted, the report and reality disagree and every decision made from it is wrong.
Cheap clicks are easy. Cheap customers are the job — and in Ahmedabad the two are frequently in opposition.
A trading and manufacturing base steadily moving direct-to-consumer. Many businesses here have decades of B2B distribution and no consumer brand at all, which makes positioning — not media — the binding constraint. Gujarati creative outperforms English for local consumer campaigns.
Campaigns run in Gujarati, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Ahmedabad working with textile houses, pharmaceutical manufacturers, chemical traders and the wider business community. The single most common problem we find in Gujarat ad accounts is not bidding or creative — it is that a large share of enquiries arrive on WhatsApp and are never counted, so the campaign looks broken while actually working.
Click-to-WhatsApp campaigns often outperform lead forms outright in this market, and measuring them properly is the difference between an account that gets cancelled and one that gets scaled. We fix that attribution before touching budget. Beyond it, the usual work: campaigns structured so you can see which queries and audiences pay, Gujarati creative where the category warrants it, and closed business imported back so bidding optimises on customers rather than on chat opens.
Ahmedabad rewards accounts that measure where enquiries actually land. What decides whether spend works:
Until chat enquiries are counted, the report and reality disagree and every decision made from it is wrong.
It frequently outperforms lead forms here, and the objection to it is usually measurement rather than performance.
Local consumer categories respond; national trade and export do not need it.
Cold enquiries convert less often here. The job is shortening the referral cycle rather than replacing it.
A chat opened is not a customer. Closed business imported back is what bidding should learn from.
We put WhatsApp attribution in before anything else, because until enquiries arriving there are counted, an Ahmedabad account looks like it is failing while actually working. We have watched clients cancel profitable campaigns because nobody had connected the two.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Ahmedabad.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111