Target the buyer's country
Local geo-targeting reaches almost nobody who purchases. The money is in export campaigns.
Cheap clicks are easy. Cheap customers are the job — and in Surat the two are frequently in opposition.
Diamonds and textiles dominate, and both are overwhelmingly B2B trade businesses where the buyer is another business owner researching on WhatsApp rather than filling in a web form. Surat is the market where messaging automation usually returns more than additional ad spend.
Campaigns run in Gujarati, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Surat working with diamond cutting and polishing units, man-made textile mills and the trading businesses around both. The campaigns that work here rarely target India. Your buyers are importers and wholesalers in Antwerp, Dubai, Mumbai and New York, so a Google Ads or Meta campaign geo-targeted to Surat would spend its budget reaching people who will never place an order.
We build export campaigns instead, targeting the countries your buyers are actually in, and we accept a longer feedback loop than a consumer account. Enquiries arrive quickly; enquiry quality takes a quarter to stabilise, because trading relationships form slowly and a first contact is rarely the deal. The landing page carries certification, capacity, lead time and shipment history, because an importer comparing four suppliers is checking whether you are real before they are comparing price.
Surat rewards campaigns aimed outward rather than at the city. What decides whether spend works:
Local geo-targeting reaches almost nobody who purchases. The money is in export campaigns.
Certifications, capacity, machinery and past shipments, before price is ever mentioned.
Twenty serious importer enquiries beat two hundred forms, and the campaign should be built to filter.
Tracking across currencies and time zones is where most export accounts quietly report the wrong numbers.
Trading relationships form over months. Month two tells you very little in this trade.
We build for importers and wholesalers rather than for local intent, which changes the targeting, the creative and the landing page entirely. Most agencies here sell a Surat campaign, which is easier to deliver and reaches the wrong people.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Surat.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111