Founder-led, batch recorded
It outperforms brand content here, and batching is what makes it actually happen.
Posting daily is not a strategy. A channel earns its keep when it builds an audience in Bangalore you can reach again without paying each time.
The most competitive paid search market in India. Cost per click for software and services categories routinely runs several times the national average, which means the account cannot be won on bidding — it is won on creative, landing page quality and feeding the platform a clean qualified-lead signal.
Campaigns run in English and Kannada where the audience warrants it.
Proofox is a social media marketing agency in Bangalore working with SaaS companies, D2C brands and technology businesses. The pattern here is consistent and slightly awkward for agencies: founder-led content outperforms brand content by a distance, and the constraint is never the idea. Founders agree enthusiastically and then disappear for six weeks.
So we plan around batch recording — a founder gives us a few hours a month rather than a few minutes a week, which is the only version of this that survives a product roadmap. The other Bangalore reality is that your audience checks. Content that cannot survive a question about attribution does not survive the first review, which raises the standard usefully and rules out most of what passes for social media strategy elsewhere.
Bangalore rewards content with a real point of view and someone credible saying it. What decides whether social produces enquiries:
It outperforms brand content here, and batching is what makes it actually happen.
This audience checks claims. Vague positioning gets called out rather than ignored.
Running both badly is the default and produces very little of either.
Organic finds the winners; budget scales them.
Every lead attributed to the piece that earned it, so you know what to make more of.
We plan founder content around batch recording rather than around a weekly calendar, because in this market founder-led work wins and the reason it usually fails is scheduling rather than strategy.
Strategy, creative and paid sit in one team, so the people planning the campaign brief the shoot. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Which platforms deserve effort in Bangalore, what each is for, and which to abandon.
Recurring formats and pillars so production has rhythm and the feed has coherence.
Static, carousel and short-form video produced in-house, in batches.
Scheduled posting, moderation and replies within agreed response times.
Creative in the languages your audience actually scrolls in, not English by default.
Budget behind what is already earning attention organically.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111