Optimise on pipeline, not trials
Trials are cheap and misleading. Bidding towards them buys users who never convert to revenue.
Cheap clicks are easy. Cheap customers are the job — and in Bangalore the two are frequently in opposition.
The most competitive paid search market in India. Cost per click for software and services categories routinely runs several times the national average, which means the account cannot be won on bidding — it is won on creative, landing page quality and feeding the platform a clean qualified-lead signal.
Campaigns run in English and Kannada where the audience warrants it.
Proofox is a performance marketing agency in Bangalore working with SaaS companies, D2C brands and technology businesses whose buyers read the dashboards themselves. Attribution arguments happen in the first meeting here rather than the sixth, which we prefer — it is a better conversation to have before the money is spent than after.
The structural mistake we find most often in Bangalore accounts is optimising towards trial signups. Trials are cheap to generate and weakly correlated with revenue, so bidding towards them teaches the algorithm to buy people who will never pay, and the account looks efficient right up until sales says the pipeline is worthless. Importing qualified pipeline or closed revenue back from the CRM changes what the platform learns, and in B2B SaaS it is normally the single highest-leverage change available.
Bangalore rewards accounts that measure past the signup. What decides whether spend works:
Trials are cheap and misleading. Bidding towards them buys users who never convert to revenue.
Your team will open the account. Any gap between our numbers and theirs gets explained rather than smoothed over.
When revenue data is a quarter away, we agree upfront which signals count as progress.
Deduplicated events, server-side tracking, click IDs carried through to your CRM before budget moves.
D2C creative fatigues fast in this market. Testing is planned rather than reactive.
We import qualified pipeline and closed revenue back from your CRM so bidding optimises on what actually pays. In SaaS this usually changes which clicks the platform buys within a month, and it is the difference between an efficient-looking account and a profitable one.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Bangalore.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111