Export search carries it
English-language queries from abroad are where the money is. Local channels reach nobody who orders.
Search, paid media, content and automation reporting to one lead instead of three suppliers who have never met. In Surat, that coordination is usually the difference.
Diamonds and textiles dominate, and both are overwhelmingly B2B trade businesses where the buyer is another business owner researching on WhatsApp rather than filling in a web form. Surat is the market where messaging automation usually returns more than additional ad spend.
Campaigns run in Gujarati, Hindi and English where the audience warrants it.
Proofox is a digital marketing agency in Surat working with diamond cutting and polishing units, man-made textile mills and the trading businesses built around both. Almost every channel decision here follows from one fact: your buyers are not in India. Importers and wholesalers in Antwerp, Dubai, Mumbai and New York search in English, and a plan built around local intent spends its budget on people who will never place an order.
So the weight goes into export search and landing pages that survive due diligence — certification, capacity, machinery, lead times, shipment history — because a buyer comparing four suppliers is checking whether you are real before comparing price. Social plays a supporting role rather than a lead-generating one, and we say so upfront rather than selling a content calendar that will be judged on enquiries it was never going to produce.
Surat rewards plans aimed outward. What decides whether a mixed budget works:
English-language queries from abroad are where the money is. Local channels reach nobody who orders.
Certifications and capacity before price. Buyers are verifying you exist at scale.
It gets you shortlisted before a buyer travels. That is worth money and is not lead generation.
Twenty serious importers beat two hundred forms.
Trading relationships form over months and no channel shortens that.
We put nearly the whole budget into export search and the landing pages behind it, and treat social as a credibility layer. That is a smaller-sounding proposal than most agencies make here and it matches what actually produces orders.
Ad spend is paid directly to the platform and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where your budget should actually go in the Surat market, and which channels to stop funding.
Organic visibility for the commercial queries that precede an enquiry.
Google, Meta and LinkedIn managed against cost per qualified lead rather than clicks.
Owned channels and content built to compound rather than to fill a calendar.
The pages your campaigns land on, built and tested by the same team that buys the media.
Every enquiry captured, routed and followed up, with outcomes fed back into the ad platforms.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111