01
Everyday guide
Ten pages. Logo, colours, type, do and do-not. Written for non-designers.
Craft — Brand Guidelines
Rules your team will actually follow.
A guideline document nobody opens is an expensive PDF. We write rules in the order people need them, with real examples of what goes wrong.
4
weeks, typical
2
documents, two audiences
1
training session included
The problem
Why this usually goes wrong.
Traditional brand books are written for designers, by designers. The person who actually breaks your brand is a regional sales manager building a slide at 11pm.
So we write two layers: a short practical guide for everyone, and a deep technical spec for whoever builds. Plus templates, because the fastest way to keep people on brand is to make the on-brand option the easiest one.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Full specification
Grid, scale, motion, iconography, photography and edge cases for whoever builds.
03
Editable templates
Presentation, social, document and email templates in the tools your team already uses.
04
Component library
For digital work, a documented UI kit that matches the brand exactly.
05
Worked examples
Real applications, plus a gallery of common mistakes and how to fix them.
06
Training session
A live walkthrough with your marketing and sales teams, recorded for new joiners.
What you get
Deliverables, itemised.
- Everyday brand guide (PDF and web)
- Full technical specification
- Editable template pack
- Digital component library
- Asset library with naming conventions
- Recorded training session
How it runs
Four phases, dated.
01
Inventory
What already exists, what is being misused, and where people improvise because no rule exists.
02
Write
Rules in plain language, ordered by how often they are needed rather than by design hierarchy.
03
Template
Build the on-brand shortcuts so compliance is the path of least resistance.
04
Train
Walk the team through it live, then leave a recording behind.
Related
Works well alongside.
These are the engagements that most often run with brand guidelines.
Craft
Brand Identity
A logo is one asset. What you actually need is a system — type, colour, layout, photography and motion rules that let ten different people make things that still look like you.
Explore →
Craft
Brand Strategy
Strategy is not a deck of adjectives. It is a set of decisions about who you are for, what you refuse to do, and the one sentence a customer repeats to a colleague.
Explore →
Craft
Creative & Design
Every piece of work we make has a stated job — get the click, earn the trust, close the objection. Beauty is table stakes; the job is the brief.
Explore →
Questions
Answered before you ask.
How long should a guideline document be?
Two documents: about ten pages for everyone, and as long as it needs to be for the people who build. One long document serves neither audience.
Do you provide it as a website?
Yes — a hosted, searchable brand site is included alongside the PDF. It is far easier to keep current, and links do not go stale in inboxes.
What if our brand changes?
Guidelines are versioned. Minor updates within the first year are included; we can also hold them under a care plan.
Can you audit our current guidelines?
Yes. We often find the rules are fine and the problem is that no templates exist, which is a much cheaper fix.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888