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Practice — Tech

The platform it all runs on.

Tech is where the brand becomes something a customer can use. Fast, accessible, owned by you, and editable by someone who is not a developer.

<2.5s
LCP target on 4G
AA
WCAG conformance
100%
code ownership yours
The thinking

Why we run it this way.

Marketing generates the demand. Technology decides whether that demand becomes revenue or evaporates in a slow page, a broken form or an enquiry that lands in an unread inbox.

We build the whole chain — the site, the store, the software behind it and the messaging rails that reach people. Every account, repository and credential is created in your name, because a partner who holds your infrastructure hostage is not a partner.

Tech at Proofox — illustration of three connected system nodes
Tech services

What sits inside Tech.

Every service below has a lead, a documented process and a number it reports against.

Website Development

Most of your visitors are on a three-year-old Android on a patchy connection. That is the device we build for, and the one we test on.

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WordPress Development

Most slow WordPress sites are not slow because of WordPress. They are slow because of thirty-eight plugins nobody has audited since 2021.

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Shopify & Ecommerce

Nobody abandons a cart because the homepage animation was underwhelming. They abandon it because of speed, shipping surprises and a form that asks too much.

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Website Care Plans

A website is not a project that ends. It is a system with dependencies that expire, plugins that break and certificates that lapse at 2am on a Sunday.

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Mobile Apps

The most valuable thing we do in app projects is occasionally tell a client that a fast mobile website would serve them better and cost a fifth as much.

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CRM Software

Most CRM projects fail on adoption, not features. If updating a deal takes eleven clicks, the truth lives in a notebook and your reports are fiction.

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HRM Software

Every growing company hits the same wall: leave is tracked in one file, attendance in another, and payroll depends on someone reconciling them by hand each month.

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Custom Software

Off-the-shelf software is almost always right. When it is not, the gap is usually one specific workflow that defines how your business competes.

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WhatsApp Business API

Email gets opened by a quarter of your list. WhatsApp gets read in minutes. The difference is not marginal, and it changes what your funnel can do.

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SMS & Voice

SMS is unfashionable and undefeated. It reaches every handset, needs no app, no data connection, and gets read within minutes.

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IVR & Auto Dialer

A missed call is a lost customer who has already dialled your competitor. Most businesses have no idea how many they miss.

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Next step

Tell us the number you need to move.

Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.

Or call +91-8058848888

Call +91 80588 48888