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Practice — Growth

Demand, reported against revenue.

Growth is the engine. Search, paid media and lifecycle marketing run against one number your finance team recognises.

1
metric, agreed up front
Weekly
optimisation cadence
Monthly
honest reporting
The thinking

Why we run it this way.

Most marketing reporting is designed to be defended rather than to be useful. Impressions, reach and engagement rate all rise reliably and none of them pay salaries.

We agree the commercial metric at the start — qualified enquiries, pipeline, CAC, blended ROAS — and report against it every month, including the months it moves the wrong way.

Growth at Proofox — illustration of a rising bar chart with an upward trend line
Growth services

What sits inside Growth.

Every service below has a lead, a documented process and a number it reports against.

SEO

Position one for a term nobody searches with intent is a screenshot, not a result. We work backwards from the queries that precede a purchase.

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Local SEO

For a clinic, a showroom or a restaurant, the three results in the map pack matter more than every organic position beneath them combined.

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Technical SEO

The industry is full of 90-page technical audits that nobody actioned. We prioritise by revenue impact and, if you want, we do the fixing ourselves.

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GEO / AI Search

A growing share of your buyers now get an answer without a click. If your brand is not in the answer, you are not in the consideration set at all.

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Performance Marketing

Cheap clicks are easy. Cheap customers are the job. The two are frequently in opposition, and most accounts are optimised for the wrong one.

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Google Ads

Someone searching for what you sell, right now, is the highest-value audience in marketing. Most accounts squander it on broad match and unmanaged automation.

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Meta Ads

Detailed audience targeting mattered in 2018. Today the algorithm finds the audience; your creative decides whether it can.

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LinkedIn Ads

LinkedIn is expensive per click and can still be the cheapest channel you run — if you measure it against closed revenue rather than cost per lead.

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Social Media Marketing

Posting daily is not a strategy. A channel is worth running when it builds an audience you can reach again without paying for the privilege each time.

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Email & Retention

Acquisition gets the budget and the attention. Retention quietly decides whether the acquisition was affordable in the first place.

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Conversion Optimisation

Doubling traffic doubles the media bill. Improving conversion by a third costs the same next month as it does this one.

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Next step

Tell us the number you need to move.

Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.

Or call +91 80588 48888

Call +91 80588 48888