01
Product definition
The core job, the first-version scope, and an explicit list of what is deliberately excluded.
Tech — Mobile Apps
An app, only if you actually need one.
The most valuable thing we do in app projects is occasionally tell a client that a fast mobile website would serve them better and cost a fifth as much.
12–20
weeks to first release
2
platforms, one codebase
D30
retention, the metric that matters
The problem
Why this usually goes wrong.
Apps are justified by frequency. If a customer interacts with you weekly, an app can earn its place on their home screen. If it is twice a year, it will be deleted after the first update prompt.
When an app is right, the risk is scope. We ship a genuinely useful first version and expand it against real usage rather than a wishlist written before launch.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
UX & UI design
Platform-native patterns rather than a website in a wrapper.
03
Cross-platform build
One codebase for iOS and Android where it suits; native where performance demands it.
04
Backend & APIs
Secure services, authentication and integration with your existing systems.
05
Store submission
App Store and Play Store listings, review handling and phased rollout.
06
Analytics & iteration
Retention and funnel instrumentation from version one.
What you get
Deliverables, itemised.
- Product scope and roadmap
- Interactive prototype
- iOS and Android applications
- Backend services and documentation
- Store listings and assets
- Analytics dashboard
- Source code and full ownership
How it runs
Four phases, dated.
01
Define
The one job the app does. Everything else is a candidate for version two.
02
Prototype
A clickable prototype tested with real users before any code is written.
03
Build
Two-week increments with a working build you can install at the end of each.
04
Release
Phased store rollout, monitored crash rates, then iteration against actual usage.
Related
Works well alongside.
These are the engagements that most often run with mobile apps.
Tech
Custom Software
Off-the-shelf software is almost always right. When it is not, the gap is usually one specific workflow that defines how your business competes.
Explore →
Tech
Website Development
Most of your visitors are on a three-year-old Android on a patchy connection. That is the device we build for, and the one we test on.
Explore →
Tech
CRM Software
Most CRM projects fail on adoption, not features. If updating a deal takes eleven clicks, the truth lives in a notebook and your reports are fiction.
Explore →
Questions
Answered before you ask.
Do we really need an app?
Only if usage is frequent and there is a genuine need for offline access, push or device hardware. We will say so if a progressive web app is the better answer.
React Native or native?
Cross-platform for most business applications; native when you need heavy graphics, complex device integration or absolute performance. We recommend based on your case, not our preference.
How much does an app cost?
A focused first version typically starts in the mid seven figures in rupees. We scope in phases so you can stop after version one if the usage data does not justify more.
Who owns the code and the store listings?
You do. Developer accounts are created in your company name from the start.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888