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Tech — WhatsApp Business API

The channel your customers actually reply on.

Email gets opened by a quarter of your list. WhatsApp gets read in minutes. The difference is not marginal, and it changes what your funnel can do.

>90%
typical read rate
<1min
automated first response
1
number, whole team
The problem

Why this usually goes wrong.

Most businesses run WhatsApp from a personal number on someone's phone. There is no record, no routing, no automation, and the whole relationship walks out when that person leaves.

The API changes that: a verified business identity, multiple agents on one number, automated flows, and every conversation logged against the customer record in your CRM.

WhatsApp Business API at Proofox — illustration of two overlapping chat message bubbles
What's included

Everything in the engagement.

No line items discovered halfway through. This is the scope, written down before we start.

01

Account setup & verification

Business verification, the green tick application and number provisioning handled end to end.

02

Template management

Message templates written and submitted for approval, including the ones that usually get rejected.

03

Conversation flows

Automated qualification, FAQ handling and appointment booking with a clean handoff to a human.

04

CRM integration

Every conversation logged against the contact, with lead source preserved.

05

Broadcast campaigns

Compliant, segmented broadcasts with opt-out handling built in.

06

Team inbox

Multiple agents on one number with assignment, notes and response-time reporting.

What you get

Deliverables, itemised.

  • Verified WhatsApp Business API account
  • Approved message template library
  • Automated conversation flows
  • CRM and website integration
  • Team inbox with routing rules
  • Campaign and response reporting
How it runs

Four phases, dated.

01

Provision

Business verification, number setup and platform configuration.

02

Design

Map the conversations worth automating and, just as importantly, the ones that should not be.

03

Integrate

Wire it into the CRM and website so context follows the customer.

04

Optimise

Review response times, drop-off points and template performance monthly.

Questions

Answered before you ask.

How long does verification take?
Usually one to two weeks, assuming your business documentation is in order. We handle the submission and manage any queries from the review.
Can we keep our existing number?
Yes, if it is not already registered to a WhatsApp Business app account. Migration is possible but the number is then permanently on the API.
What does it cost to send messages?
Meta charges per conversation, with rates varying by category and country. We set up billing transparently in your own account so you pay platform rates directly.
Is broadcasting compliant?
Only to users who have opted in, using approved templates. We build opt-in capture and opt-out handling in from the start — the penalties for getting this wrong are severe.
Next step

Tell us the number you need to move.

Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.

Or call +91-+91+91+91+918058848888

Call +91 80588 48888