01
Repositioning
Why the brand is changing, and what it must mean afterwards. Without this, a rebrand is a repaint.
Craft — Rebranding
Rebrand once. Roll out properly.
The design is the easy half. The hard half is the four hundred places your old brand still lives — and the rankings, links and templates that break the week after you switch.
12
weeks, typical
0
target ranking loss
400+
touchpoints audited
The problem
Why this usually goes wrong.
Most rebrands lose traffic. Not because the new identity is worse, but because nobody mapped the redirects, updated the schema, re-verified the business listings or told the sales team which deck to delete.
We run rebrands as a migration project with a design phase attached, not the other way round. There is a checklist, an owner for every line, and a date.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Identity redesign
A full system, designed with the migration constraints already known.
03
Asset audit
Every place the old brand appears — site, listings, apps, invoices, signage, uniforms, email signatures.
04
Search migration
Redirect mapping, schema updates, listing re-verification and rank monitoring through the switch.
05
Internal launch
Your team hears it first, with the reasoning, before a customer sees a single new asset.
06
External launch
Announcement, campaign assets and a sequenced rollout across owned and paid channels.
What you get
Deliverables, itemised.
- Repositioning and naming rationale
- Complete identity system
- Migration checklist with owners and dates
- 301 redirect map and technical QA
- Updated templates across all touchpoints
- Launch campaign assets
- 90-day post-launch monitoring
How it runs
Four phases, dated.
01
Audit
Find everything. The list is always longer than the client expects, and finding it early is what protects the launch.
02
Reposition
Settle what the brand now stands for before anyone opens a design file.
03
Redesign
Build the identity system against real applications from the audit.
04
Migrate
Switch in a planned sequence, monitor rankings daily for 90 days, fix what moves.
Related
Works well alongside.
These are the engagements that most often run with rebranding.
Craft
Brand Strategy
Strategy is not a deck of adjectives. It is a set of decisions about who you are for, what you refuse to do, and the one sentence a customer repeats to a colleague.
Explore →
Craft
Brand Identity
A logo is one asset. What you actually need is a system — type, colour, layout, photography and motion rules that let ten different people make things that still look like you.
Explore →
Tech
Website Development
Most of your visitors are on a three-year-old Android on a patchy connection. That is the device we build for, and the one we test on.
Explore →
Questions
Answered before you ask.
Will we lose our Google rankings?
Not if the migration is planned. Rankings drop when redirects are missed, schema is stale or listings are left unverified. We map all three before launch and monitor daily for 90 days afterwards.
How long does a rebrand take?
Twelve weeks is typical for a mid-size business — roughly three for repositioning, five for design, four for rollout. Multi-location or regulated businesses take longer.
Do we have to change our name?
Usually not. Most rebrands are a repositioning plus a new identity. We only recommend a name change when the existing name is actively costing you — and we will show you why.
Can we phase the rollout?
Yes, and often you should. Digital first, then print and signage as stock runs down. We will sequence it so you are never half-branded in front of a customer.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888