01
Structural & die lines
Working with your converter so the artwork fits the pack that will actually be made.
Craft — Packaging & Print
Designed for the shelf, specified for the press.
Packaging is the only brand asset a customer holds. It also has the least forgiving production process, which is why we specify it properly.
2m
the legibility test distance
1
press check attended
0
unapproved surprises
The problem
Why this usually goes wrong.
Beautiful packaging designs die at the printer. Colours shift, varnish flattens the type, the die line was never checked and the barcode sits on a fold.
We design with the substrate, the press and the regulatory panel in mind from the first sketch, and we stay involved through to the press check.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Packaging design
Front of pack designed for shelf legibility at two metres, not on a monitor at 200%.
03
Regulatory compliance
Mandatory declarations, FSSAI and category requirements laid out correctly the first time.
04
Print collateral
Brochures, catalogues, stationery and point of sale.
05
Out-of-home
Hoardings, transit and retail environments specified for viewing distance.
06
Production management
Pre-press, proofing and press checks so what ships matches what was approved.
What you get
Deliverables, itemised.
- Print-ready artwork with correct die lines
- Colour specification and proofing guidance
- Regulatory panel layouts
- Mock-ups and shelf visualisations
- Pre-press checklist
- Managed print production
How it runs
Four phases, dated.
01
Specify
Substrate, print method, die line and regulatory requirements agreed before design begins.
02
Design
Concepts reviewed as physical mock-ups, not screen renders.
03
Prove
Proofs checked against the specification, with colour targets agreed in writing.
04
Press
We attend the press check for first runs so colour is signed off in the room.
Related
Works well alongside.
These are the engagements that most often run with packaging & print.
Craft
Brand Identity
A logo is one asset. What you actually need is a system — type, colour, layout, photography and motion rules that let ten different people make things that still look like you.
Explore →
Craft
Creative & Design
Every piece of work we make has a stated job — get the click, earn the trust, close the objection. Beauty is table stakes; the job is the brief.
Explore →
Craft
Photography
The value is not the day. It is having, twelve months later, the exact image you need in the exact crop you need it.
Explore →
Questions
Answered before you ask.
Do you manage printing or just design?
Either. Most clients ask us to manage production because that is where the risk sits. If you have a preferred printer, we work to their specification.
Can you handle regulatory requirements?
We lay out mandatory declarations correctly and flag anything that needs legal review. Final regulatory sign-off remains with you.
What about sustainable materials?
We will present material options with cost and shelf-life implications stated plainly rather than assumed.
How many concepts do we see?
Three routes, presented as physical mock-ups wherever the format allows. Packaging judged on screen is packaging judged wrongly.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888