01
Store architecture
Collections, filters and taxonomy designed around how people actually shop your catalogue.
Tech — Shopify & Ecommerce
Built around the checkout.
Nobody abandons a cart because the homepage animation was underwhelming. They abandon it because of speed, shipping surprises and a form that asks too much.
−
checkout steps
<2.5s
LCP on product pages
1
source of inventory truth
The problem
Why this usually goes wrong.
Ecommerce redesigns usually spend their budget where the least revenue is decided. The homepage gets six rounds of review; the product page and checkout get one.
We work backwards from the checkout: payment friction, shipping clarity, product page evidence, then discovery, then the homepage.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Product page design
Evidence-led pages: real photography, specifications, reviews and clear delivery expectations.
03
Checkout optimisation
Fewer fields, wallet payments, honest shipping and a mobile-first flow.
04
Theme development
Custom Shopify themes or headless builds where the catalogue justifies it.
05
Integrations
ERP, inventory, logistics, reviews and CRM wired properly rather than through six apps.
06
Merchandising & CRO
Ongoing testing on the pages where revenue is actually decided.
What you get
Deliverables, itemised.
- Store information architecture
- Custom theme or headless storefront
- Optimised product and checkout flows
- Integrations with your operational systems
- Analytics with full funnel tracking
- CRO testing roadmap
How it runs
Four phases, dated.
01
Diagnose
Funnel analysis on the existing store. Where exactly does revenue leak, and how much is it worth?
02
Design
Checkout and product pages first, discovery second, homepage last.
03
Build
Theme or headless build with operational integrations tested against real data.
04
Optimise
Continuous testing on high-traffic templates, prioritised by revenue impact.
Related
Works well alongside.
These are the engagements that most often run with shopify & ecommerce.
Tech
Website Development
Most of your visitors are on a three-year-old Android on a patchy connection. That is the device we build for, and the one we test on.
Explore →
Growth
Performance Marketing
Cheap clicks are easy. Cheap customers are the job. The two are frequently in opposition, and most accounts are optimised for the wrong one.
Explore →
Growth
Conversion Optimisation
Doubling traffic doubles the media bill. Improving conversion by a third costs the same next month as it does this one.
Explore →
Questions
Answered before you ask.
Shopify or something else?
Shopify for most catalogues — the checkout is excellent and the ecosystem is mature. Custom or headless when you have unusual pricing logic, very large catalogues or B2B ordering rules.
Can you migrate our existing store?
Yes, including products, customers, orders and URL structure. Redirects are mapped so search rankings survive.
Do you handle marketplace listings?
We can align catalogue data across marketplaces, but managing marketplace operations day to day is outside our scope.
What about D2C performance marketing?
That is Performance Marketing — and running it alongside the build is exactly the point of a single partner.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888