01
Concept & script
Written to the media plan, so the hook lands before the viewer can scroll.
Craft — Video & Motion
Video made for the first three seconds.
A film that works in a boardroom and dies in a feed is not two problems, it is one brief written badly. We plan the cut-downs before we plan the shoot.
1
shoot, many assets
3s
the hook budget
5+
variants per concept
The problem
Why this usually goes wrong.
Most video budgets are spent on one hero film that gets used twice. Meanwhile the paid team needs thirty variations a quarter and ends up making them badly on a phone.
We shoot for the whole system: hero, cut-downs, verticals, statics and stills, all planned into one shoot day rather than commissioned separately at four times the cost.
What's included
Everything in the engagement.
No line items discovered halfway through. This is the scope, written down before we start.
02
Production
Direction, crew, location, talent and equipment — managed end to end.
03
Post-production
Edit, grade, sound design, subtitles and versioning for every placement.
04
Motion graphics
Explainers, data animation, titles and brand motion systems.
05
Performance edits
Multiple hooks and lengths built for testing, not one cut with a shortened intro.
06
Photography on the day
Stills captured alongside video so the campaign has a full asset set.
What you get
Deliverables, itemised.
- Script and storyboard
- Hero film in required lengths
- Vertical and square cut-downs
- Subtitled and silent-viewing versions
- Stills library
- Editable project files and raw footage
How it runs
Four phases, dated.
01
Plan
Concept, script and — critically — the full deliverables list, agreed before a camera is booked.
02
Shoot
One efficient production day covering hero, cut-downs and stills.
03
Post
Edit, grade, sound, subtitle and version for every placement in the media plan.
04
Test
Hooks tested in paid; the winners inform the next shoot.
Related
Works well alongside.
These are the engagements that most often run with video & motion.
Craft
Creative & Design
Every piece of work we make has a stated job — get the click, earn the trust, close the objection. Beauty is table stakes; the job is the brief.
Explore →
Craft
Social Creative
A resized print ad is not social creative. Formats that work are built vertically, hook-first, and legible without sound.
Explore →
Craft
Photography
The value is not the day. It is having, twelve months later, the exact image you need in the exact crop you need it.
Explore →
Questions
Answered before you ask.
How much does a video cost?
It depends almost entirely on crew, talent and location rather than edit time. We quote a fixed fee against a fixed deliverables list, and we will tell you where the money is actually going.
Can you work with footage we already have?
Yes. Re-editing an existing shoot into performance variants is often the highest-return video work available to a brand.
Do you handle talent and licensing?
Yes, including usage terms. We will flag any licence that expires so you are not running an ad you no longer have the rights to.
Do we get the raw footage?
Yes. Raw footage and project files are handed over at the end of the project.
Next step
Tell us the number you need to move.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91-+91+91+91+918058848888