Nine clinics, nine agencies, one mess.

Each location had been marketing itself independently for years. There were duplicate listings, inconsistent hours, and no idea how many calls were going unanswered.

×3.1

qualified enquiries

−91%

missed calls

cities, one system

The challenge

What was actually wrong.

The group had grown by acquisition, and every clinic came with its own marketing arrangements. Google Business Profiles were duplicated or unclaimed, phone numbers differed between listings and the website, and enquiries arrived across nine inboxes and several personal WhatsApp numbers. Nobody could say what a patient enquiry cost, because nobody could count them.

Healthcare · 9 cities, India — illustration of a rising bar chart with an upward trend line

The approach

What we changed.

Four decisions did most of the work. Everything else was execution.

Step 01

Fixed the listings first

We audited every profile, citation and duplicate across all nine catchments. Merging duplicates and correcting name, address and phone data moved map-pack rankings within six weeks — before any content was written.

Step 02

Built genuinely distinct location pages

Not one template with the city swapped. Each page covered the actual practitioners, services, parking, transport and catchment, which is what both patients and search engines are looking for.

Step 03

Consolidated enquiries into one CRM

Website forms, calls, WhatsApp and walk-ins all captured with the source intact, routed to the correct clinic with an escalation rule if nobody responded within an hour.

Step 04

Put cloud IVR on every number

Call tracking revealed the real problem: a large share of calls during peak hours were never answered. Routing and overflow rules cut missed calls by 91%, which alone accounted for a substantial share of the enquiry growth.

The result

What moved.

Qualified enquiries across the group tripled over nine months. The single largest contributor was not marketing at all — it was answering the phone. Once every call was logged and attributed, the group could finally see cost per enquiry by city and reallocate budget away from two locations that had been over-invested for years.

★★★★★

“We assumed we had a marketing problem. It turned out we had a switchboard problem and a data problem, and only one of those was expensive to fix.”

Co-founder

Multi-city clinic group

Next step

Different business. Same set of questions.

Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.

Book a strategy call → See the proof

Or call +91 99827 04111