SMS — Transactional & Promotional
- 0 – 50,000₹0.18 Per SMS
- 50,001 – 100,000₹0.17 Per SMS
- 100,001+₹0.15 Per SMS
CPaaS rate card
SMS, Voice and WhatsApp, priced per message.
Enterprise-grade CPaaS that scales with your business — secure routing, compliance-first architecture and enterprise SLAs.
52M
Messages/month
99.9
% Uptime SLA
120
Enterprise Customers
Rate card
Volume pricing, stated plainly.
Rates step down as monthly volume rises. All figures exclude GST.
Voice — Outbound Calling
- 0 – 50,000₹0.22 Per 30 sec
- 50,001 – 100,000₹0.21 Per 30 sec
- 100,001+₹0.20 Per 30 sec
WhatsApp — Business API
- Marketing₹0.92 + GST
- Utility₹0.15 + GST
WhatsApp fees
What Meta charges, and what we charge.
Two separate bills. We pass Meta’s conversation charges through untouched and take nothing on top of them.
Platform Subscription
₹12,000/ year
Agent License
1 agentincluded
Additional Agents
₹1,000/ agent / month
Our fees
Platform and agent licences
The subscription and agent licences above are ours, and they are the only thing we earn on this channel. Setup, verification and the green tick application are included in onboarding.
Industries
Industries We Serve.
Messaging patterns differ by sector. These are the ones we have built flows for repeatedly.
FinTech & Banking
OTP, KYC, payment alerts & fraud prevention workflows.
E-commerce & D2C
Order confirmations, delivery tracking & promotional flows.
Healthcare & Pharma
Appointment reminders, test results & care coordination.
Education & EdTech
Class alerts, fee reminders & parent communications.
Travel & Hospitality
Itinerary updates, check-ins & pre-arrival messaging.
Logistics & Delivery
Driver communication, tracking & dispatch automation.
Real Estate
Lead nurturing, visit reminders and payment follow-ups.
Insurance
Policy renewals, claim updates & onboarding flows.
NBFC & Lending
Loan status, EMI reminders & collections workflows.
Government
Citizen notifications, public service updates & crisis alerts.
SaaS & IT
Account alerts, verification and uptime notifications.
FMCG & Distribution
Salesforce alerts, distributor messaging & incentive campaigns.
Media & Entertainment
Event reminders, subscription updates & engagement pushes.
Automobile
Service scheduling, test drive reminders & after sales messaging.
At scale
What the platform handles.
Delivery, routing and compliance are the whole product. Everything else is a dashboard.
23% fewer failed deliveries
Marketplace Seller Engagement
Automated OTPs, order & delivery updates leading to 23% drop in order failures.
52M messages / month
Large-Scale Dispatch Automation
High-velocity message workflows with 52M messages monthly handled reliably.
17% faster ETA
Rider & Delivery Optimization
Rider communication automation helped improve ETA accuracy and reduce delays.
CPaaS questions
Before you integrate.
Are these rates final?
They are the published volume rates and they exclude GST. Above the top tier, or for unusual routing requirements, we quote individually.
What is DLT and do we need it?
DLT is the TRAI-mandated registry for commercial SMS in India. Without registered headers and templates your messages will not be delivered. Registration is compulsory and we handle it — see SMS & Voice.
How is WhatsApp billed?
Meta charges per 24-hour conversation, and the category decides the rate — marketing conversations cost considerably more than utility ones. Those charges are billed at cost. The platform subscription and agent licences above are ours.
Do you provide the WhatsApp Business API?
Yes, including business verification and the green tick application. See WhatsApp Business API.
Is there a minimum volume?
No minimum to start. The tiers simply reflect monthly volume, so the rate improves as you scale rather than requiring a commitment up front.
Can we integrate this with our own system?
Yes, over API. We also wire it into your CRM so every message is logged against the contact record — see CRM Software.
Next step
Need a volume quote?
Tell us your monthly message volume and the channels you need, and we will come back with a rate and an integration plan.
Or call +91 99827 04111