01
Wasted spend, quantified
Search terms, placements and audiences consuming budget with no realistic path to a sale — with a rupee figure attached.
Free ad account audit
Cheap clicks are easy. Cheap customers are the job.
Ad platforms optimise for the signal you give them. Feed them form fills and they will find people who fill in forms — including everyone your sales team dreads. We feed them qualified-lead and revenue outcomes instead.
- A free audit of your Google and Meta accounts quantifying exactly where spend is wasted
- Managed to cost per qualified lead or blended ROAS — your choice, agreed up front
- Creative production and landing pages included, not billed as extras
- A flat fee, never a percentage of spend — we should not be paid more for spending more
240+Brands built
and grown
and grown
7Years
since 2019
since 2019
5Countries
served
served
1 dayReply from a
strategist
strategist
The audit
What the free account audit covers.
Written, specific and yours to keep — including if the honest conclusion is that you should not hire us.
02
Tracking integrity
Whether your conversion data is trustworthy. In most accounts we audit, it is not, and every decision built on it has been wrong.
03
The incrementality question
How much of your reported ROAS is revenue you would have earned anyway. Uncomfortable, and usually the most valuable page in the report.
How it runs
Four phases, dated.
A dated plan in week one and a written update every Friday after. No black boxes.
01
Diagnose
Two weeks inside your numbers, funnel and competitors. Findings in writing, yours either way.
02
Decide
One recommended plan with a scope, a dated schedule and a single fee, agreed before work starts.
03
Build
Craft, Tech and Growth in parallel, not a relay. Weekly written updates throughout.
04
Compound
Monthly reporting against the agreed number, plus what changes next month and why.
Client words
The part we cannot write ourselves.
Sample quotes shown — replace with approved client testimonials before running paid traffic.
★★★★★
“We had three vendors and three versions of the truth. Proofox replaced all of them and the reporting finally matched what our accountant was seeing.”
Rohit Mehta
Founder · D2C skincare
★★★★★
“They told us in week two that half our ad spend was buying traffic that would never convert. Losing that budget was the best thing that happened to the account.”
Suresh Vyas
Director · B2B manufacturing
★★★★★
“Nine locations, one calendar, one set of numbers. Before Proofox, each clinic was doing its own marketing with its own agency.”
Dr. Priya Nair
Co-founder · Multi-city clinics
Questions
Before you send the brief.
What budget do we need?
Management starts at ₹15,000 a month and media spend is billed directly to your own accounts on top. The honest floor is whatever lets you gather readable data inside a quarter — below that you are guessing rather than optimising, and we will say so.
Why a flat fee instead of a percentage of spend?
Because a percentage pays us more for spending your money regardless of whether it works. A flat fee based on scope keeps our incentive pointed at your results.
Our ROAS looks great but revenue is flat. Why?
Almost always attribution overlap — the platform claiming credit for purchases that would have happened anyway. A geo holdout test settles it in about three weeks.
Who owns the ad accounts?
You do, always. We are added as users. If we part ways you keep the account, the history and the learning.
Next step
Send the brief. Get an honest answer.
One strategist reads it and replies within one working day — including if the answer is that we are not the right fit.