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Craft — Photography

A photo library, not a shoot.

The value is not the day. It is having, twelve months later, the exact image you need in the exact crop you need it.

1
day, planned properly
100%
delivered catalogued and cropped
0
unusable near-duplicates
The problem

Why this usually goes wrong.

Brands commission shoots and end up with two hundred near-identical images, none of which fit the banner they need next Tuesday.

We plan shot lists against the actual asset requirements — the site, the deck, the ads, the packaging — and we deliver a catalogued, cropped, tagged library rather than a folder dump.

Photography at Proofox — illustration of a camera with a gradient lens
What's included

Everything in the engagement.

No line items discovered halfway through. This is the scope, written down before we start.

01

Art direction

A written photographic direction so the library holds together across multiple shoots.

02

Product photography

On white, in context and detail shots, shot to ecommerce specifications.

03

People & culture

Team, leadership and workplace imagery that does not look like stock.

04

Location & interiors

Property, hospitality and retail spaces shot for the way they are actually sold.

05

Retouching

Consistent, restrained post-production to an agreed standard.

06

Library delivery

Catalogued, tagged and delivered in every crop your channels require.

What you get

Deliverables, itemised.

  • Shot list mapped to asset requirements
  • Retouched master images
  • Platform-ready crops and sizes
  • Tagged, searchable image library
  • Usage and licensing documentation
  • Art direction guide for future shoots
How it runs

Four phases, dated.

01

Map

List every asset the business needs an image for. The shot list follows from that, not from inspiration.

02

Direct

Agree the photographic direction in writing so future shoots match.

03

Shoot

Efficient production against the shot list, with sign-off on the day.

04

Deliver

Retouched, cropped, tagged and handed over with clear usage rights.

Questions

Answered before you ask.

Do we own the images?
Yes, with full usage rights in perpetuity. Where talent or a location imposes limits, those are documented up front.
Can you shoot at our premises?
Yes, across India and on request in the other markets we serve. Travel is quoted separately and transparently.
How many images do we get?
As many as the shot list requires — usually 40 to 120 finished images from a day, rather than a thousand raw frames.
Do you do video on the same day?
Frequently, and it is far more economical. See Video & Motion.
Next step

Tell us the number you need to move.

Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.

Or call +91 99827 04111