Employer branding run separately
Hiring reach and customer reach need different creative, audiences and measurement.
Posting daily is not a strategy. A channel earns its keep when it builds an audience in Noida you can reach again without paying each time.
The catchment moves faster than the targeting does. Greater Noida and the expressway sectors have added residential and commercial density quickly enough that audience definitions built two years ago are now materially wrong. We rebuild Noida geo-targeting from current data rather than inheriting it.
Campaigns run in Hindi and English where the audience warrants it.
Proofox is a social media marketing agency in Noida working with IT services firms, BPOs, electronics manufacturers and education groups. Something distinctive happens here: a large share of what Noida companies need from social is hiring reach rather than customer reach, and the two are different jobs that most agencies run as one.
Employer branding needs different creative, different audiences and completely different measurement from customer acquisition, and mixing them corrupts both reports. We run them as separate tracks. Alongside that, Noida inventory is cheaper than the rest of NCR for a substantially overlapping audience, which makes it a sensible place to prove creative before scaling it into Gurugram — and most advertisers never separate the two, so they never find out.
Noida rewards accounts that separate hiring from selling. What decides whether social works here:
Hiring reach and customer reach need different creative, audiences and measurement.
Prove creative here while it is cheap, then scale the winners into Gurugram.
Noida skews younger and more employed-in-tech than South Delhi, and responds differently.
Organic finds the winners; budget scales them.
Every lead attributed to the post or ad that earned it.
We run hiring and customer content as separate tracks with separate reporting, because a single account mixing both produces two sets of numbers that contradict each other and a report nobody can act on.
Strategy, creative and paid sit in one team, so the people planning the campaign brief the shoot. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Which platforms deserve effort in Noida, what each is for, and which to abandon.
Recurring formats and pillars so production has rhythm and the feed has coherence.
Static, carousel and short-form video produced in-house, in batches.
Scheduled posting, moderation and replies within agreed response times.
Creative in the languages your audience actually scrolls in, not English by default.
Budget behind what is already earning attention organically.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111