01
Wholesale intent, not retail
Consumer traffic here is cheap, plentiful and worthless to a manufacturer.
Performance Marketing — Ludhiana
Paid media in Ludhiana, managed to CAC.
Cheap clicks are easy. Cheap customers are the job — and in Ludhiana the two are frequently in opposition.
CAC
the number we report on
Weekly
creative testing cadence
100%
account ownership stays yours
The local picture
What makes Ludhiana different.
A dense cluster of SME manufacturers and exporters where the buying conversation happens on WhatsApp, almost without exception. A beautiful website that does not put a WhatsApp thread in front of the buyer within one click is not going to perform here.
Campaigns run in Punjabi, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Ludhiana working with hosiery and knitwear units, bicycle manufacturers, auto component makers and machine tool suppliers. The trap in this market is that consumer enquiries are cheap and plentiful and almost entirely worthless to a manufacturer. An account optimised for volume will deliver plenty of it and your sales team will stop answering the phone.
We build for distributors and exporters instead: bulk supply, private label, capacity and minimum order quantity queries, with qualification built into the ad and the landing page so the wrong enquiries never arrive. Punjabi creative reaches an audience that Hindi and English advertising reaches less well, and almost nobody national produces it, which is a cheap advantage while it lasts. The first month goes into filtering rather than scaling, because in this market raising volume is trivially easy and rarely useful.
In this market
Why Ludhiana businesses hire a performance marketing agency
Ludhiana rewards accounts that turn away the wrong enquiries. What decides whether spend works:
02
Qualification in the ad itself
MOQ and capacity stated up front stops the wrong enquiry before you pay for the click.
03
Punjabi creative
Reaches an audience Hindi and English miss, and national agencies do not produce it.
04
Filter before scaling
The first month is about what you turn away, not about how much you spend.
05
Cost per customer, not per lead
Closed distributor business imported back so bidding learns what a real buyer looks like.
Working with us here
What makes our performance marketing services in Ludhiana the right choice
We spend the first month deciding what the account should turn away. Raising enquiry volume in Ludhiana is trivially easy and mostly wastes your sales team's week, which is why so many manufacturers here have concluded that advertising does not work.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
What's included
Performance Marketing for Ludhiana.
The same scope we run everywhere, adapted to how buying actually happens in this market.
01
Account audit & restructure
Where the budget currently leaks, quantified in the first two weeks.
02
Google Ads
Search, Shopping and Performance Max structured for control, with disciplined negatives.
03
Meta Ads
Where creative is the targeting. New concepts weekly, tested one variable at a time.
04
Creative production
Made in-house and refreshed continuously — usually the largest lever available in Ludhiana.
05
Landing pages
Built and tested by us, because paid traffic to a weak page wastes the budget.
06
Offline conversion feedback
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Coverage
Areas we cover in Ludhiana.
Also in Ludhiana
Other services in this market.
Most clients here start with one and add the others once the reporting proves out.
Nearby
We work across these too.
Same team, same reporting, adapted to each market.
Questions
Performance Marketing in Ludhiana.
How much does a performance marketing agency in Ludhiana charge?
Retainers run from about ₹40,000/month to ₹1,80,000+. Ours are published. This market is less contested than the metros, so a focused budget goes further here.
Why not just get more enquiries?
Because volume is the easy part here and quality is not. Consumer enquiries for hosiery or cycles are cheap to generate and worthless to a manufacturer, and a sales team that spends a week on them stops trusting the channel entirely.
What ad budget do we need to start?
Around ₹60,000 a month. Punjab auctions are softer than the metros, so the floor is lower, but below this there is not enough qualified conversion data to optimise against.
Should our ads be in Punjabi?
For domestic distributor reach, often yes, and almost nobody national bothers. For export enquiries, English carries the demand. We usually run both rather than choosing.
How long before we see results?
Enquiries within days. Useful enquiries after the first month of filtering, which is the part most agencies skip.
Do we own the accounts and the data?
Always. That includes the negative keyword and exclusion lists built while filtering, which are months of work and the most valuable thing in the account.
Do you have an office in Ludhiana?
Our team is based in Jaipur and we work with Ludhiana clients remotely, with visits where the engagement warrants it. Everything — reporting, calls, access — runs the same either way, and you are never charged for travel you did not ask for.
Who owns the accounts and the work?
You do, from day one. Ad accounts, analytics, domains, repositories and source files are created in your name with us added as a user. If we part ways, nothing stops working.
Next step
Let's talk about Ludhiana.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111