National for national businesses
Logistics and agri buyers are everywhere but Nagpur. Local targeting wastes most of the budget.
Cheap clicks are easy. Cheap customers are the job — and in Nagpur the two are frequently in opposition.
Central India's logistics hub, and MIHAN has made it a genuine B2B search market rather than only a consumer one. Search demand here skews toward freight, warehousing and distribution queries that most agencies never think to target.
Campaigns run in Marathi, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Nagpur working with logistics and warehousing operators, agri-processors, hospitals and education groups. Nagpur sits at the geographic centre of India, and for the logistics and agri businesses built on that fact the customer base is national. Targeting the city would spend the budget on people who are not buying.
We build national campaigns split by region so you can see where demand actually sits, with route, capacity and facility-type queries rather than a generic services campaign that competes with everyone and converts nobody. Healthcare and education are the genuine exceptions — local intent is exactly right for a hospital or a college — and we run those as separate accounts rather than applying one strategy to a business that is really two.
Nagpur rewards accounts that match targeting to where the customers are. What decides whether spend works:
Logistics and agri buyers are everywhere but Nagpur. Local targeting wastes most of the budget.
Hospitals and colleges are local. Treating them like logistics wastes both accounts.
Logistics buyers search by origin, destination and facility type, not by "logistics services".
A national blended cost per lead tells you nothing about where to put more money.
Closed business imported back so bidding learns which regions produce contracts.
We split national campaigns by region rather than running one, because a Nagpur logistics business needs to know whether the money is coming from Gujarat or Tamil Nadu, and a single national figure hides the answer completely.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where the budget currently leaks, quantified in the first two weeks.
Search, Shopping and Performance Max structured for control, with disciplined negatives.
Where creative is the targeting. New concepts weekly, tested one variable at a time.
Made in-house and refreshed continuously — usually the largest lever available in Nagpur.
Built and tested by us, because paid traffic to a weak page wastes the budget.
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111