01
Optimise on closed deals
With a four-month cycle, form fills are the wrong target and the algorithm will confidently chase the wrong buyers for a year.
Performance Marketing — Pune
Paid media in Pune, managed to CAC.
Cheap clicks are easy. Cheap customers are the job — and in Pune the two are frequently in opposition.
CAC
the number we report on
Weekly
creative testing cadence
100%
account ownership stays yours
The local picture
What makes Pune different.
Automotive manufacturing and IT sit side by side here, and the student population is large enough to visibly distort seasonality — consumer demand drops in the summer break and spikes again at intake. Campaign calendars built on national averages consistently misread Pune.
Campaigns run in Marathi, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Pune working with manufacturers, auto component suppliers, IT services firms and education groups. Search volumes in these categories are small, deal values are large, and the sales cycle runs for months — a combination that makes most default campaign advice actively wrong.
Optimising on form fills in this market misleads the algorithm rather than helping it. With a four-month cycle the only honest signal is closed revenue imported back into the ad platform, so bidding learns which clicks eventually became customers rather than which produced the most enquiries. It also means conversion rate matters far more than traffic: a few hundred searches a month is not a problem when one of them is worth several lakhs, so the budget goes into the landing page well before it goes into bids.
In this market
Why Pune businesses hire a performance marketing agency
Pune rewards patience and punishes accounts optimised for monthly reporting. What decides whether spend works:
02
Conversion rate over traffic
Small volumes and large deals mean the landing page matters more than the bid.
03
Technical content for technical buyers
Procurement teams arrive with a specification. Marketing language loses them before the enquiry.
04
Agreed leading indicators
Month two will look empty. We agree in advance which signals count as progress so nobody panics.
05
Measurement before media
CRM integration is not a refinement here, it is what makes the account work at all.
Working with us here
What makes our performance marketing services in Pune the right choice
We import closed deals back from your CRM before we scale anything, because with a four-month cycle and these deal values, an account judged on enquiry count will chase the wrong queries with complete confidence for a year.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
What's included
Performance Marketing for Pune.
The same scope we run everywhere, adapted to how buying actually happens in this market.
01
Account audit & restructure
Where the budget currently leaks, quantified in the first two weeks.
02
Google Ads
Search, Shopping and Performance Max structured for control, with disciplined negatives.
03
Meta Ads
Where creative is the targeting. New concepts weekly, tested one variable at a time.
04
Creative production
Made in-house and refreshed continuously — usually the largest lever available in Pune.
05
Landing pages
Built and tested by us, because paid traffic to a weak page wastes the budget.
06
Offline conversion feedback
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Coverage
Areas we cover in Pune.
Also in Pune
Other services in this market.
Most clients here start with one and add the others once the reporting proves out.
Nearby
We work across these too.
Same team, same reporting, adapted to each market.
Questions
Performance Marketing in Pune.
How much does a performance marketing agency in Pune charge?
Retainers run from about ₹40,000/month to ₹1,80,000+. Ours are published. Industrial accounts sit mid-range because the work is in measurement and content rather than in managing large budgets.
Our sales cycle is four months. How do we measure paid?
Not on form fills, which is what most accounts here optimise towards. Closed revenue imported back into the platform is the only honest signal, and setting that up is usually the first month of work.
Search volumes for our products are tiny. Is paid worth it?
Often yes, because deal values are large. A few hundred searches a month is not a problem when one is worth several lakhs. It does mean conversion rate matters far more than traffic, so budget goes into the landing page before it goes into bids.
What ad budget do we need to start?
Around ₹75,000 a month for industrial B2B, which is lower than consumer categories because the volumes are lower. The binding constraint is conversion data rather than spend.
How long before we see results?
Enquiries can arrive in week one, but the first genuinely useful data point is a quarter away. We spend that quarter making sure closed deals flow back into the platform.
Do we own the accounts and the data?
Always. The CRM integration and offline conversion import matter more here than elsewhere, because they are what make the account work, and they stay yours.
Do you have an office in Pune?
Our team is based in Jaipur and we work with Pune clients remotely, with visits where the engagement warrants it. Everything — reporting, calls, access — runs the same either way, and you are never charged for travel you did not ask for.
Who owns the accounts and the work?
You do, from day one. Ad accounts, analytics, domains, repositories and source files are created in your name with us added as a user. If we part ways, nothing stops working.
Next step
Let's talk about Pune.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111