Technical content over polish
Your engineers explaining the work reaches a procurement team; a brand film does not.
Posting daily is not a strategy. A channel earns its keep when it builds an audience in Pune you can reach again without paying each time.
Automotive manufacturing and IT sit side by side here, and the student population is large enough to visibly distort seasonality — consumer demand drops in the summer break and spikes again at intake. Campaign calendars built on national averages consistently misread Pune.
Campaigns run in Marathi, Hindi and English where the audience warrants it.
Proofox is a social media marketing agency in Pune working with manufacturers, auto component suppliers, IT services firms and education groups. Industrial B2B on social looks nothing like consumer social, and treating the two the same is why most attempts in this city fail before anyone works out what went wrong.
Nobody buys a forty lakh rupee machine from a reel. What does happen is that a procurement team shortlists a supplier whose engineers clearly know the work, months before an enquiry ever arrives — and technical content beats production polish every time in that context. The awkward part is that this looks unproductive on a monthly report right up until it suddenly is not, so we agree in advance which signals count as progress rather than judging month two on enquiry volume.
Pune rewards patience and technical credibility. What decides whether social works for an industrial business:
Your engineers explaining the work reaches a procurement team; a brand film does not.
Industrial buyers are there. Instagram rarely earns its place for a component manufacturer.
Month two will look empty. We settle what counts as progress before starting.
Organic finds what reaches engineers; budget scales it.
Every lead attributed to the piece that earned it, even months later.
We film your engineers rather than your marketing team, because in this market credibility comes from someone who can answer a technical question on camera and nowhere else.
Strategy, creative and paid sit in one team, so the people planning the campaign brief the shoot. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Which platforms deserve effort in Pune, what each is for, and which to abandon.
Recurring formats and pillars so production has rhythm and the feed has coherence.
Static, carousel and short-form video produced in-house, in batches.
Scheduled posting, moderation and replies within agreed response times.
Creative in the languages your audience actually scrolls in, not English by default.
Budget behind what is already earning attention organically.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111