Instagram and Facebook
Discovery and consideration. Reels carry most organic reach; static posts increasingly do not.
Posting daily is not a strategy. A channel earns its keep when it builds an audience in Rajasthan you can reach again without paying each time.
We are a Rajasthan business, which means state-wide work is not a remote engagement for us. Jaipur, Jodhpur, Udaipur and Kota each behave differently — jewellery and tourism in Jaipur, furniture exports in Jodhpur, hospitality in Udaipur, coaching in Kota — and a single state-level campaign that ignores that will underperform four focused ones.
Campaigns run in Hindi, Marwari and English where the audience warrants it.
Proofox handles social media for businesses across Rajasthan: organic content, community management, and paid social on Meta, Instagram and LinkedIn. Social is the one channel where Rajasthan businesses have a structural advantage — the state is visually extraordinary, and hospitality, handicraft, jewellery and textile brands here have source material that most industries would pay for.
The constraint is rarely material; it is consistency and distribution. A strong feed with no paid amplification reaches a fraction of its own followers, and a well-funded campaign with weak creative burns budget quickly. We plan the two together.
Different platforms do different jobs, and treating them as one channel is the most common and most expensive mistake:
Discovery and consideration. Reels carry most organic reach; static posts increasingly do not.
B2B, hiring and credibility — the right place for manufacturers, exporters and B2B services, and the wrong place for most consumer retail.
Audience building and retargeting, with conversion tracking that survives iOS restrictions and ad blockers.
Shoot planning, editing and copy, built around what each platform actually distributes rather than one asset resized.
Response handling in English and Hindi, which for hospitality and retail is a direct driver of enquiries rather than an afterthought.
We start from what can realistically be produced. A content plan that assumes a monthly professional shoot fails immediately at most businesses; one built around what your team can capture on a phone, supported by periodic professional production, survives contact with reality.
For tourism and hospitality we plan against the booking research window rather than the travel season, because the audience is deciding months before they arrive. For export and B2B the audience may not be in India at all, which changes platform mix, language and posting times.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Which platforms deserve effort in Rajasthan, what each is for, and which to abandon.
Recurring formats and pillars so production has rhythm and the feed has coherence.
Static, carousel and short-form video produced in-house, in batches.
Scheduled posting, moderation and replies within agreed response times.
Creative in the languages your audience actually scrolls in, not English by default.
Budget behind what is already earning attention organically.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111