Photography before anything
These categories are bought on appearance and this is the biggest local gap by far.
Search, paid media, content and automation reporting to one lead instead of three suppliers who have never met. In Jodhpur, that coordination is usually the difference.
India's handicraft and wooden furniture export capital, selling largely to importers in the US and Europe. That makes English-language catalogue content, clear container and MOQ information, and international search visibility far more valuable than local ranking.
Campaigns run in Hindi, Marwari and English where the audience warrants it.
Proofox is a digital marketing agency in Jodhpur working with wooden furniture and handicraft exporters, guar gum processors and heritage hotels. For the export businesses that define this city, almost the entire audience is overseas — interior buyers, wholesalers and specifiers in Europe and North America who will likely never visit Rajasthan.
Which makes photography the first line item rather than an afterthought. These categories are bought on appearance, and Jodhpur consistently under-invests here: extraordinary furniture photographed against a workshop wall on a phone. After that it is English search aimed at the countries your buyers are in, with the practical questions answered on the page — finishes, dimensions, container capacity, shipping terms — because an interested buyer who has to email for basics usually emails a competitor instead.
Jodhpur rewards exporters who can be evaluated from another continent. What decides whether a mixed budget works:
These categories are bought on appearance and this is the biggest local gap by far.
Domestic channels reach almost none of the people who place orders.
Container capacity, lead time, finishes, on the page rather than by email.
Where most export accounts quietly report the wrong numbers.
Heritage hospitality is a different audience with a different season.
We would invest in photography before any channel for an export brand, because Jodhpur makes furniture that would sell itself in a good photograph and mostly does not have one.
Ad spend is paid directly to the platform and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
The same scope we run everywhere, adapted to how buying actually happens in this market.
Where your budget should actually go in the Jodhpur market, and which channels to stop funding.
Organic visibility for the commercial queries that precede an enquiry.
Google, Meta and LinkedIn managed against cost per qualified lead rather than clicks.
Owned channels and content built to compound rather than to fill a calendar.
The pages your campaigns land on, built and tested by the same team that buys the media.
Every enquiry captured, routed and followed up, with outcomes fed back into the ad platforms.
Most clients here start with one and add the others once the reporting proves out.
Same team, same reporting, adapted to each market.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111