01
Filter before you scale
Qualification questions and disqualified audiences pay for themselves faster here than any bid adjustment.
Performance Marketing — Hyderabad
Paid media in Hyderabad, managed to CAC.
Cheap clicks are easy. Cheap customers are the job — and in Hyderabad the two are frequently in opposition.
CAC
the number we report on
Weekly
creative testing cadence
100%
account ownership stays yours
The local picture
What makes Hyderabad different.
An unusual split market: global pharmaceutical and IT operations in the west of the city, and a large, price-sensitive consumer market elsewhere. The two need different languages in the ad copy, not just different targeting — Telugu creative consistently outperforms English for consumer categories here.
Campaigns run in Telugu, Hindi and English where the audience warrants it.
Proofox is a performance marketing agency in Hyderabad working with real estate developers, pharmaceutical companies, healthcare providers and IT services firms. Real estate advertises harder here than in almost any other Indian city and it pulls the whole auction up with it, so everyone else pays more for attention than they would elsewhere.
A real estate lead in Hyderabad costs several times what the same form fill costs in a smaller market, which changes the maths completely. The way out is filtering rather than spending: qualification questions on the form, disqualified audiences, and negative keywords aimed at the tyre-kicker queries that dominate this category. That work usually pays for itself inside the first month, which is unusual — most optimisation takes a quarter to show up. Pharma and healthcare add a second constraint, because approval decides what an ad may claim before anyone discusses creative.
In this market
Why Hyderabad businesses hire a performance marketing agency
Hyderabad rewards accounts that qualify hard. What decides whether spend works:
02
Real estate distorts the auction
Even if you are not in property, you are paying property prices for attention. Efficiency matters more than reach.
03
Compliance shapes the account
In pharma and healthcare, what may be claimed is decided before the ad is written, not after it is rejected.
04
Measurement before media
Deduplicated events, server-side tracking, click IDs carried to the CRM before budget moves.
05
Cost per customer, not per lead
With junk this expensive, only closed deals tell you which enquiries were worth buying.
Working with us here
What makes our performance marketing services in Hyderabad the right choice
We spend the first month filtering rather than scaling. Qualification questions, disqualified audiences and negative keywords cut the junk, and in a market where a wasted lead costs this much that work pays for itself before the second invoice.
Ad spend is paid directly to Google and Meta and is never marked up, so we have no reason to recommend spending more than the account can profitably absorb. The same senior people stay on your account in month twelve as in month one.
What's included
Performance Marketing for Hyderabad.
The same scope we run everywhere, adapted to how buying actually happens in this market.
01
Account audit & restructure
Where the budget currently leaks, quantified in the first two weeks.
02
Google Ads
Search, Shopping and Performance Max structured for control, with disciplined negatives.
03
Meta Ads
Where creative is the targeting. New concepts weekly, tested one variable at a time.
04
Creative production
Made in-house and refreshed continuously — usually the largest lever available in Hyderabad.
05
Landing pages
Built and tested by us, because paid traffic to a weak page wastes the budget.
06
Offline conversion feedback
Qualified-lead and revenue signals sent back so bidding chases customers, not form fills.
Coverage
Areas we cover in Hyderabad.
Also in Hyderabad
Other services in this market.
Most clients here start with one and add the others once the reporting proves out.
Nearby
We work across these too.
Same team, same reporting, adapted to each market.
Questions
Performance Marketing in Hyderabad.
How much does a performance marketing agency in Hyderabad charge?
Retainers run from about ₹40,000/month to ₹1,80,000+. Ours are published. Ad spend goes directly to the platform and is never marked up.
Why are real estate leads so expensive here?
Because the sector advertises harder in Hyderabad than almost anywhere in India, and it drags the entire auction up with it. Bidding harder does not solve it. Filtering does, because most of what you are paying for is enquiries that were never going to buy.
What ad budget do we need to start?
Around ₹1,25,000 a month for real estate given the auction, closer to ₹1,00,000 in other categories. Below that the junk consumes the budget before the qualified enquiries arrive.
We are in pharma. What can we actually advertise?
Less than most agencies assume, and finding that out after a campaign is rejected is expensive. We build approval into the schedule and keep the approved-claims documentation with you, so the next team does not rediscover what compliance already ruled on.
How long before we see results?
Enquiries within days, most of them worthless at first. The first month goes into filtering, and that is normally where the return comes from rather than from scaling spend.
Do we own the accounts and the data?
Always. For regulated categories that includes the approved-claims documentation as well as the accounts themselves.
Do you have an office in Hyderabad?
Our team is based in Jaipur and we work with Hyderabad clients remotely, with visits where the engagement warrants it. Everything — reporting, calls, access — runs the same either way, and you are never charged for travel you did not ask for.
Who owns the accounts and the work?
You do, from day one. Ad accounts, analytics, domains, repositories and source files are created in your name with us added as a user. If we part ways, nothing stops working.
Next step
Let's talk about Hyderabad.
Send a short brief and a strategist — not a salesperson — replies within one working day with an honest read on whether we are the right fit.
Or call +91 99827 04111